Around 4000 BC Sumerian writings on clay tablets began to appear, which mostly mainta records of the state but some Even referred to kings and dyansty . By about 3000BC the early Egyptian hieroglyhs began to appear. At Thebes, an advertisement was there , for offering a whole golden coin as reward for the return of a slave.

It was Johannes Gutenburg’s printing press which ushered in advertisement in two colours at a faster rate. It ushered in copies and periodicals cheaply and quickly.

Printing made possible the movement from simple announcement to effective arguments and suggestions, that make up modern advertising and a big spurt was given by newspapers.

After World war II came TV which replaced radio as number two after print media. It was East Europe and china which were left out of the picture and advertising spread all over the world.

The world is learing newer techniques. Now is the most lively media network of microprocessor controlled multicoloured animated graphic displays being put out doors by Dynamation. The US company which put up a move to advertise on the side of rocket has another space idea a mile long Billboard that could be visible from earth.

20th century, teaser advertisements, testimonials ads , celebrity testimonials. Other concepts related to it are product positioning, Direct mail ads, fashion ads,point of sale ads with the pace of technology developing newer concepts are emerging.